L’Oréal v eBay case
Trade mark owners often feel, with some justification, that eBay doesn’t do enough to stop the sale of infringing goods. L’Oréal certainly thought so, and hired investigators to make some test purchases. Of 287 purchases, only 84 were legitimate products intended for sale in the EEA, although the claimant stated that it had not deliberately targeted auctions likely to carry fakes or grey imports. 14 products were counterfeit, 49 never intended for sale, and 139 placed on the market outside the EEA and not intended for import.
eBay operates a programme known as VeRO (which stands for Verified Rights Owner), but L’Oréal refused to take part in that and sued eBay instead in the High Court, along with seven sellers of infringing products. (They have started over 100 law suits in Europe against eBay.) The claim said that eBay should be jointly liable with the sellers.
Mr Justice Arnold decided (in a 114-page judgment handed down in May 2009) that, although the sellers could be liable for the sale of infringing products, eBay was not liable. It was under “no legal duty or obligation to prevent infringement of third parties’ registered trade marks”, and “the fact that it would be possible for [eBay] to do more does not necessarily mean that they are legally obliged to do more”. It could pre-filter listings, use better filters on more aspects of the listing, demand disclosure of sellers’ identity, restrict volumes of high-risk goods, implement new anti-infringement policies, take better account of negative feedback, and take tougher action on infringers. But none of that meant that they were legally responsible for the fakes and grey imports.
eBay relied on the existence of VeRO and the contribution it makes to policing trade mark infringement, but L’Oréal said it is not acceptable because is places the onus of preventing infringement on the trade mark owner exclusively. It is also ineffective when it comes to punishing sellers.
The case raised a number of points of EC law, apart from the question of liability which is a purely domestic one. The judge followed Amstrad Consumer Electronics plc v The British Phonographic Industry Ltd [1986] FSR 159 (CA) and CBS Songs Ltd v Amstrad Consumer Electronics plc [1988] AC 1013 (HL) which are the leading authorities on joint liability for infringement (though in those cases it was copyright, not trade marks) and contributory infringement. In the first of those cases, Lawton LJ said at 205 and 206:
“What were the consequences in law, first of Amstrad knowing that the majority of those who bought their machines would use them to copy unlawfully pre-recorded cassettes protected by copyright and, secondly, of their intention to supply that market? … I am satisfied that mere knowledge on the part of the supplier of equipment that it would probably be used to infringe someone’s copyright does not make the supply unlawful; nor does an intention to supply the market for such user.”.
“… mere supplying with knowledge and intent will not be enough to make the supplier himself an infringer or a joint tortfeasor with someone who is. … the law relating both to patents and copyrights is in restraint of trade. Patentees and the owners of copyright have the rights given to them by statute and no others. Those who infringe those rights are penalised. Acts short of infringement are not. Amstrad’s supplying therefore was not an act of infringement.”
In the second case, Lord Templeman, with whom Lord Keith of Kinkel, Lord Griffiths, Lord Oliver of Aylmerton and Lord Jauncey of Tullichettle agreed, said at 1055E-F, 1057B-C, 1058E-H and 1060B-C:
“B.P.I. next submitted that Amstrad were joint infringers; they became joint infringers if and as soon as a purchaser decided to copy a record in which copyright subsisted; Amstrad could become joint infringers not only with the immediate purchaser of an Amstrad model but also with anyone else who at any time in the future used the model to copy records. My Lords, Amstrad sell models which include facilities for receiving and recording broadcasts, disc records and taped records. All these facilities are lawful although the recording device is capable of being used for unlawful purposes. Once a model is sold Amstrad have no control over or interest in its use. In these circumstances the allegation that Amstrad is a joint infringer is untenable.”
“My Lords, joint infringers are two or more persons who act in concert with one another pursuant to a common design in the infringement. In the present case there was no common design. Amstrad sold a machine and the purchaser or the operator of the machine decided the purpose for which the machine should from time to time be used. The machine was capable of being used for lawful or unlawful purposes. All recording machines and many other machines are capable of being used for unlawful purposes but manufacturers and retailers are not joint infringers if purchasers choose to break the law. Since Amstrad did not make or authorise other persons to make a record embodying a recording in which copyright subsisted, Amstrad did not entrench upon the exclusive rights granted by the Act of 1956 to copyright owners and Amstrad were not in breach of the duties imposed by the Act.”
“My Lords, I accept that a defendant who procures a breach of copyright is liable jointly and severally with the infringer for the damages suffered by the plaintiff as a result of the infringement. The defendant is a joint infringer; he intends and procures and shares a common design that infringement shall take place. A defendant may procure an infringement by inducement, incitement or persuasion. But in the present case Amstrad do not procure an infringement by offering for sale a machine which may be used for lawful or unlawful copying and they do not procure infringement by advertising the attractions of their machine to any purchaser who may decide to copy unlawfully. … The purchaser will not make unlawful copies because he has been induced or incited or persuaded to do so by Amstrad. The purchaser will make unlawful copies for his own use because he chooses to do so. Amstrad’s advertisements may persuade the purchaser to buy an Amstrad machine but will not influence the purchaser’s later decision to infringe copyright. Buckley LJ observed in Belegging-en Exploitatiemaatschappij Lavender BV v Witten Industrial Diamonds Ltd, at p. 65, that ‘Facilitating the doing of an act is obviously different from procuring the doing of an act.’ … Generally speaking, inducement, incitement or persuasion to infringe must be by a defendant to an individual infringer and must identifiably procure a particular infringement in order to make the defendant liable as a joint infringer.”
“Under and by virtue of [the Copyright Act 1956] Amstrad owed a duty not to infringe copyright and not to authorise an infringement of copyright. They did not owe a duty to prevent or discourage or warn against infringement.
The judge also referred to a number of other cases. In Unilever plc v Gillette (UK) Ltd [1989] RPC 583 Mustill LJ, with whom Ralph Gibson and Slade LJJ agreed, said at 608-609:
“I have set out these cases in some detail in deference to the care with which they were analysed during the argument on this appeal. In truth, however, I believe that they do little more than illustrate how in various factual situations the courts have applied principles which are no longer in doubt, save perhaps as regards the relationship between indirect infringements by procuring and by participation in a common design. There may still be a question whether these are distinct ways of infringing, or different aspects of a single way. I prefer the former view, although of course a procurement may lead to a common design, and hence qualify under both heads. We need not however explore this question, since Mr. Gratwick has (rightly, in my judgment) disclaimed any reliance on that part of his clients’ pleaded case which is founded on procurement, and has concentrated his arguments on the allegation of a common design. As to the authorities on this subject, if I am right in the view just expressed that they are really cases on the facts, I suggest that little is to be gained by matching the circumstances of each case against each of the allegations in the draft amended statement of claim.
For my part I prefer to take the relevant part of the amendment as a whole, and to ask whether, if the allegations therein are proved to be true (and there seems no dispute that they will be), and if they are set in the context of the relationship between the companies in the Gillette Group, when that has emerged at the trial, a judge directing himself correctly could reasonably come to the conclusion that – (a) there was a common design between Boston and G.U.K. to do acts which, if the patent is upheld, amounted to infringements, and (b) Boston has acted in furtherance of that design. I use the words ‘common design’ because they are readily to hand, but there are other expressions in the cases, such as ‘concerted action’ or ‘agreed on common action’ which will serve just as well. The words are not to be construed as if they formed part of a statute. They all convey the same idea. This idea does not, as it seems to me, call for any finding that the secondary party has explicitly mapped out a plan with the primary offender. Their tacit agreement will be sufficient. Nor, as it seems to me, is there any need for a common design to infringe. It is enough if the parties combine to secure the doing of acts which in the event prove to be infringements.”
- In Credit Lyonnais Bank Nederland NV v Export Credit Guarantee Department [1998] 1 Lloyds Rep 19, Hobhouse LJ, with whom Thorpe LJ agreed, said at 46:
“The overall effect of these cases is clear. It is only conduct which comes into the first or the third of the categories I have set out above which constitute the commission of a tort. The criminal law for obvious policy reasons goes further than the civil law. Acts which knowingly facilitate the commission of a crime amount to the crime of aiding and abetting but they do not amount to a tort or make the aider liable as a joint tortfeasor.
…
Accordingly, in my judgment there is no second category in the law of tort. Mere assistance, even knowing assistance, does not suffice to make the ’secondary’ party liable as a joint tortfeasor with the primary party. What he does must go further. He must have conspired with the primary party or procured or induced his commission of the tort (my first category); or he must have joined in the common design pursuant to which the tort was committed (my third category).”
- In SABAF SpA v Meneghetti SpA [2002] EWCA Civ 976, [2003] RPC 14 Peter Gibson LJ giving the judgment of the Court said at [59]:
“The underlying concept for joint tortfeasance must be that the joint tortfeasor has been so involved in the commission of the tort as to make himself liable for the tort. Unless he has made the infringing act his own, he has not himself committed the tort. That notion seems to us what underlies all the decisions to which we were referred. If there is a common design or concerted action or otherwise a combination to secure the doing of the infringing acts, then each of the combiners has made the act his own and will be liable. Like the judge, we do not think that what was done by Meneghetti was sufficient. It was merely acting as a supplier of goods to a purchaser which was free to do what it wanted with the goods. Meneghetti did not thereby make MFI’s infringing acts its own.”
L’Oréal argued that eBay did indeed participate in a common design to infringe the trade marks, because it acted along with the individuals selling the goods in an action that resulted in an infringement. It promoted listings, exercised at least some control over the sale and over the sellers (both legally and technically) and profited from the sales. It went along with the infringements, unlike Amstrad which merely sold a machine that was later used to infringe.
L’Oréal also made the point that eBay could insure against liability, a suggestion with which the judge expressed some sympathy. “In characterising L’Oréal’s claim as an attack on eBay’s business model, it seems to me that counsel for eBay Europe came close to the heart of the issue. As the evidence in this case graphically demonstrates, eBay and its competitors have created a new form of trade which carries with it a higher risk of infringement than more traditional methods of trade. I consider that there is much to be said for the view that, having created that increased risk and profited from it, the consequences of that increased risk should fall upon eBay rather than upon the owners of the intellectual property rights that are infringed. ”
The judge agreed with L’Oréal’s counsel, that this was a rather different situation from that in the Amstrad cases, where goods were supplied and the buyer used them to infringe, but he accepted three points made by eBay’s counsel which, he said, provided a complete answer to the claims:
“First, he submitted that, as a matter of law, eBay Europe were under no duty or obligation to prevent third parties from infringing L’Oréal’s (or anyone else’s) registered trade marks. In support of this, he relied in particular upon the final passage from the speech of Lord Templeman in CBS v Amstrad quoted above.
“Secondly, he submitted that, as a matter of fact, the Site operates in a neutral and impartial manner, irrespective of whether it is being used by sellers to sell infringing goods or non-infringing goods. To the extent that the Site discriminates between the sale of infringing and non-infringing goods, it attempts to prevent or at least minimise infringements, in particular through the VeRO programme.
“Thirdly, he submitted that, at worst, eBay Europe was guilty of facilitating infringements with knowledge that infringements were likely to occur (but not foreknowledge of the specific infringing acts). As shown by the authorities cited above, that was not enough to amount to joint tortfeasorship. In this regard, he pointed out that the particular infringements complained of had to be considered in the context of the Fourth to Tenth Defendants’ trading histories generally. He submitted that these showed that the Fourth to Tenth Defendants had sold a large proportion of items without complaint. He also submitted that their trading histories were as individual and distinctive as their own fingerprints.”
Several further claims were referred to the Court of Justice of the European Communities. These relate to whether eBay should be liable for sponsored links featuring L’Oréal trade marks and whether an injunction should he granted against eBay in respect of the infringing sales made by the seven sellers.